IDENTITY SYSTEMS | UI/UX | WEB DESIGN
A brand redesign for a reputation management company that was seeking a more modern identity that reflects the attitude and energy of the company. Bold but friendly typography, vivid colors, and a distinct logo help the WebPunch brand stand out among its competitors. A collection of stock imagery was created to further distinguish the brand’s unique identity and is highlighted on the redesigned website built using WordPress.
IDENTITY SYSTEMS | PRINT
A brand identity created for one of Houston’s oldest neighborhoods that aims to make residents and visitors aware of the historical and cultural significance of the area. The First Ward will continue to celebrate its past while also looking forward to a vibrant future. A dynamic, modular system was developed to reflect the ever-evolving, playful nature of the First Ward. The collection of blocks can be arranged into various configuration to be utilized in a wide array of applications such as icons, wayfinding, murals and promotional material.
Download branding guidelines booklet here
PRODUCT DESIGN | ILLUSTRATION
Lick is a set of two “bad” graphic patterns designed for the Blaffer Art & Design Shop (BAD Shop) at the Blaffer Art Museum. The bold, playful designs can be applied to a wide range of products such as towels, clutches, your to-go cup for frozen daiquiris… whatever your naughty little heart desires.
An annual report for the Surfrider Foundation that informs shareholders of the non-profit’s mission, goals and achievements. The foundation’s playful but passionate attitude dictates the overall look and feel of the booklet. Articles, interviews and infographics showcase the organization’s work and accomplishments. High-resolution photographs of the ocean and the U.S. coastline help connect the reader to the places that Surfrider Foundation has helped and will continue to fight for.
Download annual report here
A website for a fictional classic car maintenance shop based in Houston’s eclectic Montrose neighborhood. Built using WordPress, the design reflects the attitude of the surrounding neighborhood and invites customers to wander while they wait. A unique business model, photographs of classic cars and UI/UX design come together to create an approachable, user-friendly website.
DATA VISUALIZATION | PRINT
A series of two infographic posters that serve as research guides on the worldwide crisis that is sea level rise. One poster examines the issue on a global scale, while the accompanying poster focuses in on the state of Louisiana which faces faster rates of sea level rise than any other place on Earth.
Download posters here
PRINT | ILLUSTRATION
A series of three posters designed for the Kathrine G. McGovern College of the Arts 2019—20 theater season. Bright, quirky graphics—such as a giraffe with a syringe-shaped spot—warrant attention and invite the passerby to find out more about the production. The posters share a similar look, feel and structure, and follow the University of Houston’s branding guidelines.
PRINT | ILLUSTRATION
Type as Image is a collaboration between Melissa Ausburn, Sara Cremer, Kim Wong and Priska Zegarra. A bold, bright and funky identity was proposed to liven up the University of Houston School of Art’s atmosphere. An eclectic typeface was created to reflect the school’s diversity. The CMYK color palette was chosen for its intensity, timeless appeal and its use across all practices. Installation was carried out by Robynn Sanders.
IDENTITY SYSTEMS | PRINT
PollenAid is a brand identity created for a fictional Houston-based non-profit organization that promotes the health and well-being of pollinators. The branding aims to cast pollinators in a positive and approachable light (insect lovers unite!) while emphasizing the urgency of conservation.
Download branding guidelines booklet here
ENVIRONMENTAL DESIGN
In the age of the Black Lives Matter Movement and the battle over the border wall, it is impossible to ignore the heated race relations in the United States. Shifting Hues is a mobile exhibition that focuses on the simple biology of skin color, how it has shaped history, and how it continues to be a divisive sociocultural issue.
Confined within the dimensions of a shipping container, the visitor is led through an informative narrative that sparks conversation and encourages further exploration well past the exhibit’s walls.
EXHIBITION FLOORPLAN
HAND LETTERING | ILLUSTRATION
Houston’s East Downtown (EaDo) is lovingly referred to as the Art & Soul of the City. Inspired by the area’s rich Hispanic heritage and Grafitti Park, a hand-lettered wordmark was created to capture the vibrant and creative energy of the area. A three-color poster was produced using a Risograph printer, and an accompanying t-shirt was made using sublimation printing.
TYPE DESIGN | PRINT DESIGN
Wright is a display typeface inspired by Frank Lloyd Wright. It is built using the geometric shapes and lines that are seen in his piece “Saguaro Forms and Cactus Flowers.” These simple forms were employed by Frank Lloyd Wright throughout his career. The typeface was constructed using a process similar to what Wright employed. According to architect Anthony Alofsin, “he worked in a kind of algorithmic way—an iterative process of geometric formulation... [and] form replication.”
Download specimen book here
PRINT DESIGN
The (In)visible Designer is a zine comprised of articles that address the gender disparities in the design field. Created by a team of four female graphic design students, the zine addresses the underrepresentation of females in the workforce and aims to educate the public and remedy the situation. The content is further enhanced by the pop of magenta, as well as powerful and expressive imagery.
Following a senior class trip to Aransas Bay, Texas, an anthology of twenty-one separate stories was created. Each student composed a four-page signature that featured high-contrast black and white photographs layered in a manner that reflected the gritty and sometimes chaotic nature of the trip. French folds reveal just a little more to each story. The anthology is hand-bound using kettle stitching and is accompanied by a white box cover.
WEB DESIGN | UI/UX
A website that celebrates New Orleanians’ love for the small but mighty crawfish. Built using CSS and HTML, the website invites visitors to dive deep into the story and flavors of a regional cuisine. Playful typefaces, vivid imagery and helpful videos enhance the user’s experience and encourages them to browse through the recipes and start cooking!
UI/UX
Created with Adobe XD and UI/UX design, Skintastic Trivia is a mobile trivia app that further enhances a user’s interaction with Shifting Hues, a mobile exhibition focusing on race. Trivia questions are drawn directly from the exhibition. Frequent updates, rankings and rewards encourage users to continue using the app well beyond their visit to the exhibition.
UI/UX | WEB DESIGN | IDENTITY SYSTEMS
A complete brand redesign for a family-owned Texas company that reflects their professionalism and approachability. The new design aims to build trust with current and prospective clients in a field that involves sensitive information. The layout and addition of pages allow the user to easily navigate the website and find any answer they may need.
Collaboration with Eusra Hussain
